Why is my advert on hold?

Forever Puppy adheres to the minimum standards as laid down by PAAG (The Pet Advertising Advisory Group). PAAG aims to raise public awareness of the need to act responsibly when looking to buy pets advertised on websites and the need to carry out research before making a purchase. 

This means  we reserve the right to refuse adverts that may not meet these standards. Forever Puppy also reserves the right to suspend or ban any user accounts if we suspect any behaviours which may breach our terms and conditions.

To read our full terms and conditions, please click here.

To find out more about PAAG, click here.

Seller’s checklist

If your advert has been placed on hold, please check the criteria below to ensure your listing meets the website’s requirements:

  • Are you breeding more than 2 litters within a 12-month period? If so, you will need to upload your breeder’s licence on the site.
  • Puppies must be 8 weeks old before they can leave their mother.
  • All puppies must be microchipped.
  • Adverts for puppies imported into the UK for the purpose of sale are not permitted.
  • Photographs must be genuine and not screenshots or images taken from the internet. 
  • Adverts for puppies for sale must include a picture of the mother. 
  • We do not allow the sale of dogs with cropped ears, docked tails, or females who are pregnant. 
  • Please do not advertise dogs for sale as presents (eg at Christmas).

For a full list of our terms and conditions, please click here.


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